{"product_id":"fresh-start","title":"Fresh Start Skincare for Women Over 45","description":"\u003cp\u003e\u003cstrong\u003eYour skin changed. Your skincare should too.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter 45, the rules quietly change. Oestrogen drops, your barrier thins, and the routine that worked for a decade stops pulling its weight. You're not imagining it — and it isn't your fault. It's your skin asking for something different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fresh Start Kit is that something different.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFive evidence-based formulas, chosen to work as one system — cleanse, repair, hydrate and protect — built around the actives that actually do the work on mature skin. No trends. No hype. No twelve-step routine you'll abandon by July.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Enzyme Cleanser (120ml)\u003c\/strong\u003e — lifts the day without stripping the barrier you're trying to rebuild.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Up C Serum (30ml)\u003c\/strong\u003e — brightening vitamin C to soften pigmentation and sun damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen Boost \u0026amp; Repair (30ml)\u003c\/strong\u003e — peptides, vitamin C and stem cells to support the collagen your skin is making less of.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiomimetic Daily Moisturiser (50ml)\u003c\/strong\u003e — mirrors your skin's own lipids to restore comfort and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNight Restore Cream (30ml)\u003c\/strong\u003e — the overnight repair step that does the quiet work while you sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy a kit, not five separate buys\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese five were chosen to layer. Used together, morning and night, they give your skin a complete, consistent routine — which is the single biggest predictor of real change after 45. Bought individually, the five come to \u003cstrong\u003e$233. As the Fresh Start Kit, it's $139 — a saving of $94.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSkincare isn't a miracle, and we won't pretend otherwise. Give it eight to twelve weeks of consistent use and most women see firmer, calmer, more comfortable skin — barrier restored, tone more even, that tight, reactive feeling settled. \u003cstrong\u003e93% of users reported visible improvement.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe IF promise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated by Vanessa Jilly — 35 years in professional skincare.\u003c\/li\u003e\n\u003cli\u003eEvidence-led actives, at concentrations that work.\u003c\/li\u003e\n\u003cli\u003eAustralian-owned. Vegan. Cruelty-free.\u003c\/li\u003e\n\u003cli\u003e30-day money-back guarantee — even if the bottle's open.\u003c\/li\u003e\n\u003cli\u003eFree shipping over $60. Ships within 24 hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure it's right for your skin?\u003c\/strong\u003e Take our 2-minute quiz and we'll tell you exactly which actives your skin needs right now — based on what works, not marketing.\u003c\/p\u003e","brand":"IF Beauty Australia","offers":[{"title":"Default Title","offer_id":53579610325103,"sku":"FRESHSTART","price":139.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/3655\/2559\/files\/FreshStart.jpg?v=1783224786","url":"https:\/\/clinical.ifbeauty.com.au\/products\/fresh-start","provider":"My Store","version":"1.0","type":"link"}